There are thousands of languages in the world. You might be confused and overwhelmed, not knowing how to choose the right language for your information product and target market.

Here is a quick summary of the tree best languages to translate your information product into and why.

Chinese (Mandarin)

There are over 320 million Mandarin speaking internet users, making Mandarin the second most popular internet language after English, with over 20% of internet users using Mandarin.

The percentage of Mandarin speaking internet users is set to grow exponentially in coming years, as China continues its industrialization and more people gaining access to the internet every day.

When translating your product into Mandarin, Take into consideration the tight censorship laws that govern China. Within China, access to your information product or website may be restricted due to the strict censorship legislation.

Also keep in mind, that the disposable income in China varies widely. A lot of Chinese still live in poverty, and those who do acquire riches may spend their income on other products such as cars or white goods instead of information products.

Spanish

There are more than 400 million native Spanish speakers around the world. Latest estimates show 120 million of them use the internet. Spain, Mexico and Argentina have the most internet users, and other Spanish speaking countries are catching up fast. A massive growth of Spanish speaking internet users is expected, as more Central and South American countries provide their citizens with reliable internet access.

According to World Internet Stats, Spanish is the third most popular language on the internet.

Spanish is most widely spoken in Latin America but a noticeable percentage of North Americans are of Hispanic origin and also speak Spanish at home.

When translating your product into Spanish, remember that not all of the Latin American countries have a lot of disposable income, or even credit cards to use online.

German

There are more than 100 million native German speakers world wide and over 60 million internet users are native German speakers. The penetration of internet users in German speakers is very high, meaning that no matter whether you target Gen Ys or Baby Boomers, your target group is most likely using the internet.

According to World Internet Stats, Germany is the country with the most internet users in Europe (over 55 million as of March 2009)> And then there are all the other countries in which German is an official language, such as Austria, Switzerland, Luxembourg and Liechtenstein. German is also a minority language in many other European countries.

Most Europeans have a high disposable income and feel comfortable shopping online. According to a survey of German internet users, more than 90% have bought something online and more than 60% have bought online more than 20 times!

No matter which language you choose – if you want to create a new market space for yourself and make your competition irrelevant you need to translate your information product now. By translating your eBook, software or other information product into another language you can tap into markets your competitors haven’t even thought of. And that’s what you want, don’t you?

Visit http://www.jannajungclaus.com/uncategorized/which-language-should-i-translate-my-information-products-into/ to discover more tips, tricks and resources about translating your information products and claim your free translation appraisal.

 Mail this post

Technorati Tags:

Like this post? Subscribe to my RSS feed and get loads more!